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FACEBOOK

• What is the Facebook social network?
• Facebook in marketing
• What is the difference between advertising on Facebook?
• How to work with FB to get the maximum result?
• Facebook Marketing Tools
• Facebook Install Apps
• Facebook Marketplace
• Advertising conversion goal “conversion” and lead generation “leads” on Facebook

In this article, we will take a look at one of the best sources of advertising – Facebook. First of all, probably every one of you knows this popular social network, right? If you haven’t used it, you’ve definitely heard about it. Facebook is one of the largest social networks, which was founded in 2004. From the very beginning, this site was used for Harvard University students to communicate with each other, and it had a completely different name. A little later, its name was changed and access became absolutely open to the whole world.

Facebook in marketing

For some, Facebook is just a way to communicate with friends, share photos, videos, or to read any interesting information, but for Internet marketing, it is not just a network for communication, but something completely different. First of all, FB pages will help people connect with your business, you will be able to reach a target audience that will like what you do. The main thing is to do everything right and find an approach that will please your future customers and Facebook itself.

What is the difference between advertising on Facebook?

It is worth noting that advertising on Facebook is not the same as advertising, for example, on Google. Its essence is to look for buyers who may be interested in your product, and not for the buyer to find you through search advertising. Therefore, here it is worth finding the right approach, which consists in the fact that the client sees your offer, while just scrolling through the feed, and stops because he liked your design, title, picture (in fact, you need to do everything possible so that he is interested in what he saw).

It is necessary to recommend what is really relevant, with its advantages and to emphasize the features, because if this is not done, the client will look for another product on other sites. Therefore, the first thing you need to do is to interest the client in your advertisement and show the individuality of your offer.

How to work with FB to get the maximum result?

It is necessary to interest the audience

The ideal scenario is to reach, attract, warm up, sell. The most important thing is to define the target audience (CA) as accurately as possible. They didn’t get into the audience – they ruined the budget. You have hit the target market – you are guaranteed a significant increase in sales. It is important to understand that Facebook has a lot of information about its user: it sees the pages visited, what users like, what they are interested in, it sees your correspondence in the messenger and WhatsApp. In addition, information about status, children, work, etc. is indicated in the profiles. You can say that Facebook knows more about us than we even know about ourselves. Therefore, such awareness gives us the opportunity to target the audience by interests, gender, age, position, up to aspirations and fears. And if you correctly segment and select the target audience, then you can proceed to the next step.

Call to action

Before you adjust your landing page, don’t forget to create a call to action that motivates a person to make a decision or perform an action.

Humor

You should not be serious and write only in “technical language”, because people will not even be interested in reading such information, you can already go to Wikipedia for such information. Humor will help the user to feel comfortable while reading and will give an opportunity to cooperate with the client in a cool way in the future.😉

Warming up the interest of the target audience in the product or service

An ad cabinet has goals: reach and engagement. You provide a number of interesting and useful materials about your product and monitor interaction: who likes, comments, reposts, etc. Here, you already give these people more detailed information about your product, and at the end – point advertisement with an offer. There is an even faster and maximally quantitative option, but it is suitable in cases where the company’s budget allows. The principle lies in the lack of targeting. You show ads to all users of the required region and see who reacts and who buys, and then, after analyzing the received data, you narrow the audience. As you can see, advertising on FB is one of the most popular tools for business today and effective advertising on the Internet. For small costs, you can get a huge increase in sales starting from the first days of operation.

Facebook Marketing Tools

• Marketing on Facebook Messenger
• Comment (personal reply under the post)
• Sending messages in Messenger
• Warming up the target audience
• Invite people to your Facebook group
• Spying on competitors’ advertisements
• Determination of audience signals in the Page Insights service
• Chat widget on the website
• Facebook conversion tracking

Facebook Install Apps

Facebook Install Apps are Facebook ads that direct users to Google Play or the App Store, where they can download an app. The good thing about this campaign is that it calls to action “download”. Thanks to Facebook Install Apps, you can also promote mobile apps on Facebook on Instagram, Messenger and Audience Network. If you want to get the best possible result from advertising campaigns, then you need to register the application with Facebook and configure the SDK. An SDK is a set of development tools, utilities, and documentation that allows programmers to create applications based on a specific technology or for a specific platform. It is this that will make it possible to transfer data from the application to Facebook. Thanks to this, you can track the actions taken by users in the same application.

Marketplace Facebook

Marketplace is a place of trade and sales that brings together an incredibly large number of sellers and buyers. On this platform, you will be able to reach buyers on Facebook who are already viewing products, provide answers in real time, provide useful information, a specific description of the product and the price. You can choose the appropriate goals for your campaign. For example: awareness, traffic, engagement, leads, promotion, app promotion and sales. All this is very important for your business and its further development. Facebook Marketplace advertising does everything it can to engage the audience and emphasizes the images in the listing. To post your ad on Marketplace, just log in to your Facebook account, click on the Marketplace link in the left column under your name, or if you don’t see it, click See more, then Marketplace. After that, create your exposure for the sale of any product (from shoes to jewelry), then add a description, image, price, select a category, and after all the information is filled in, you can publish it both on the Marketplace and in sales groups. Everything is very simple and after the buyer is interested in your product – you will receive a request in Messenger. Similarly, you can also purchase a product on the same Facebook Marketplace.

Facebook conversion ad goal “conversion” and lead generation “leads”.

An advertising company with the goal of lead and the goal of conversion are fundamentally different things that are configured in completely different ways and have different ultimate goals. Very often there is confusion at the expense of this topic, so I wanted to add clarity, because these are extremely opposite things that are easy to distinguish. Let’s start with the generation of leads on Facebook – this is a real interested person who left a contact (mail, phone, nickname in the messenger, etc.) by which you can contact him. A lead is not just a person with a phone number, but a real INTERESTED customer in a product or service, with whom you can actually contact in some way. A qualified lead is a lead to whom you have called and a telephone conversation has already begun, such as: “yes, I saw your product, and I am really interested in it.”

Facebook lead generation allows consumers to fill out a form in the interface with contact information (phone number, email, name) without going to the site, after which you will simply need to confirm or change this information about yourself. Lead generation forms are convenient in that you can immediately send an application directly in the Facebook network interface, and they bring good results.

Now let’s talk about conversion. First of all, conversion is not percentages of ratios and the like, but real action that is interesting to you. If viewing a video on a page is essential for you, then a conversion is a video viewing. In 90% of cases, the conversion is when the potential leaves their contact details, then the conversion for you is the creation of a new lead. This is very often the main conversion in any business.

Conclusion:

No one could have thought that such a social network as Facebook is so necessary for Internet marketing. In this case, you don’t even need to think about whether you need it to improve your business, but take it and use it. And our Internet marketing agency are specialists in this, so don’t waste your time and budget and contact us at +38-0632924232, or fill out our form completely free of charge.👇

And you can learn more about the types of advertising on our Google, SEO pages.

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